August 1, 2024 – By Shirley Leung Boston Globe Columnist
A year ago, Celtics star Jaylen Brown declared he wanted to create a “Black Wall Street” in Boston after inking what was then the richest contract in NBA history.
Now he is taking the first stepwith the launch of Boston XChange (BXC), a nonprofit initiative to generate $5 billion in generational wealth in communities of color. The NBA Finals MVP has tapped local partners from MIT to the City of Boston to help shape his vision to support entrepreneurs in the so-called creative economy.
BXC’s first program kicks off today with applications being accepted for the Boston Creator Incubator + Accelerator. The program, in collaboration with Celtics teammate Jrue Holiday and his wife Lauren’s JLH Social Impact Fund, will sponsor 10 entrepreneurs in Greater Boston in design, arts, media, entertainment, fashion, and culinary arts.
BII is a proud partner of BXC, and we look forward to its lasting impact on Boston’s creatives of color.
