Return to News

Just Futures Launches Values-Driven Retirement Plans

Impact Stories

George Guerrero and Francisco Garcia of Just Futures are BII Emerging Fund Manager Cohort 2023 Alumni


Just Futures Launches Values-Driven 401(k)s and 403(b)s

San Francisco, CA – March 6, 2024 – Just Futures, a public benefit investment firm, announces the public launch of its turnkey 401(k) and 403(b) employer-based retirement plans, designed to enable workers to save while staying true to their social justice values. The pioneering, people of color-led firm was founded by movement activists and nonprofit veterans to create the retirement platform that they always wished existed for themselves and their organizations.

Just Futures is answering a demand for retirement products that align with the values of nonprofit workers and workers at mission-driven companies. A 2023 survey by Nuveen found that 91% of millennial and Gen Z investors agree that having responsible investment options on their retirement menus would make them more loyal to their employer. In 2022, Just Futures conducted a nationwide listening tour of over 200 nonprofit organizations across the country which highlighted that nonprofit organizations and their workers did not believe values-aligned retirement options even existed. Recognizing the gap, Just Futures’ plans are designed to help minimize investment in sectors counteractive to social equity and long term risk management. George Guerrero, CEO of Just Futures, shared, “There was pent up demand for a retirement plan that reflects the values and day-to-day experiences of nonprofit organizations and their workers. So we created an innovative social justice-grounded retirement solution while making the plan easy to administer.”

The public announcement follows a pilot with nearly two dozen nonprofit organizations and mission-driven companies across the country whose work focuses on a range of issues, including racial inequality and the climate crisis.

A Retirement Plan Firm Rooted in Social Justice: The Just Futures retirement plan is unique in that it not only screens for companies complicit in climate change but also for companies that are involved in issues such as the prison industrial complex and immigrant detentionweapons manufacturingemployment discrimination, union busting, predatory and discriminatory lending, the promotion of hate speech, and asset managers that voted against shareholder resolutions that support racial justice

A Turnkey Solution for Nonprofits and Mission Driven Companies: The Just Futures platform can seamlessly support new plans and conversions from other providers, offering diversified, low-fee portfolios and full integration across major cloud-based payroll providers. Working with partner Vestwell, Just Futures manages plan administration and recordkeeping needs, including reporting, ERISA compliance, and plan review and maintenance. Just Futures is available to employees for the long haul and offers ongoing financial and technical support to answer questions that employers or employees may have.

A Trusted Voice to Guide Your Financial PrioritiesJust Futures’ investment program is led by CEO George Guerrero, who brings nearly 30 years of experience in the financial services industry. He served as a founding officer at AXA Funds Management Group–investment advisor of over $100 billion in client assets–and True Link Financial–a tech-enabled financial services platform catering to nonprofit organizations serving thousands within the special needs community, scaling to $1 billion in AUM in 6 years. Guerrero added, “staring at lots of zeros on a balance sheet and helping rich people get richer was soulless. But helping workers retire in a values-driven way after spending their careers helping others – now that’s powerful.”

The Future is Now: Just Futures is more than an investment firm; it’s a movement towards a more equitable financial system. The official launch signifies a noteworthy step forward in the firm’s journey to transform the world of finance, aligning money with mission and paving the way for a truly just future. 

For more information about Just Futures and its innovative financial solutions, visit or reach out at [email protected]


About Just Futures:  

Just Futures is a public benefit corporation that provides values-driven asset management solutions that help organizations meet their operating reserves and investment goals, as well as retirement plans that help workers save for the future in alignment with their values. Not only people of color-led, Just Futures is unique in that it has committed 55% of its ownership to nonprofit organizations serving historically marginalized communities. Learn more at